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Corporate Sales Enablement Specialist II

Published
February 2, 2025
Location
Dallas, PA

Description

Position Title: Corporate Sales Enablement Specialist II

Requisition ID: R100153

Location: Dallas, TX | Atlanta, GA

Full/Part-Time: Full time

About Us:
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences. With data-based solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions.

Our people-first culture is the foundation of our business and is reflective of our approach to building meaningful relationships with our employees, partners, and fans. The company strives each day to deliver the mission statement and embody the core values that make Learfield an exciting place to work.

Our Mission

Powering the connection of fans to the brands and experiences they love.

Our Core Values

Build Trust | Be Fans of One Another | Power Tomorrow | Create & Connect Communities | Have Fun

Learfield is looking for a Corporate Sales Enablement Specialist who will play a critical role in the department by aiding all team initiatives and work to support new business and upsell opportunities.

Responsibilities:
Lead a pipeline of new/existing client projects as assigned by Manager with collaboration and oversight
Aid in the development of the approach and rationale for a multi-year, multi-property collegiate athletics partnerships for each brand prospect
Research and analyze a brand's marketing efforts to identify/create activation opportunities that drive results against their objectives
Support pricing exercises and analysis for new partnership opportunities
Collaborate with colleagues across Partnership Solutions and other divisions of the company to identify the strongest offering (e.g., Product Marketing, Digital/Social, Partnership Management, Content, Insights, Graphics, etc.)
Attend and recap calls with Sales and Partnership Management teams across project lifecycle
Keep and meet key deadlines
Support in the creation, maintenance, and updating of intro ("101") sales materials for the National Sales and Partnership Management teams as needed (includes presentations, one-sheets, etc.)
Develop skills and knowledge of LEARFIELD product categories, including traditional sponsorship assets (in-venue signage, promotions, etc.) and digital assets (social, programmatic, content, etc.)
Maintain up-to-date knowledge of industry trends, activation best practices and new and emerging media marketing efforts

Qualifications:
Bachelor's degree from a four-year college or university
2+ years of experience sports marketing, agency, property, or other relevant entity experience
Excellent communication and organizational skills
High level of initiative with a support mindset
Strong focus on quality of work and attention to detail
Able to collaborate well with others
Results-driven; willing to do whatever it takes to accomplish the goal
Able to develop and maintain strong relationships across many internal departments
Strong aptitude for learning; highly curious
Must demonstrate a high level of integrity and honesty
Desire to build a long-term career in sports marketing, with a specific interest in digital and traditional sponsorship solutions
Proficiency in Microsoft Office (Word, PowerPoint and Excel)

Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (including Parental Leave), Paid Holidays, 401(k), and Short/Long Term Disability.

Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.

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