Position Title: Senior Sales Enablement Specialist
Requisition ID: R100334
Location: Dallas, TX
Full/Part-Time: Full time
About Us:
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences. With data-based solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions.
Our people-first culture is the foundation of our business and is reflective of our approach to building meaningful relationships with our employees, partners, and fans. The company strives each day to deliver the mission statement and embody the core values that make Learfield an exciting place to work.
Our Mission
Powering the connection of fans to the brands and experiences they love.
Our Core Values
Build Trust | Be Fans of One Another | Power Tomorrow | Create & Connect Communities | Have Fun
The Sr. Specialist, Sales Enablement plays a key role in equipping our sales team with the tools and resources needed to drive revenue and enhance client engagement. This individual will manage the case study program, ensuring the development of compelling sales stories that showcase recommended best practices and examples of requests the broader Revenue Strategy team can help support through Brand Strategy, Insights, and Creative. Additionally, they will contribute to content creation and enhancements for the MMR Resource Center, helping to streamline and optimize access to sales materials.
The Sr. Specialist will also work closely with the Sr. Manager, Sales Enablement on the presentation platform, including the transition plan, implementation, maintenance, and continuous improvement of the tools and technologies that support our sales teams. They will also be responsible for updating and refining presentation templates using Photoshop to ensure brand consistency and a polished, professional look for sales materials.
A key focus of this role will be helping to drive adoption and training around Powerpoint and the TeamSlide add-in and other sales enablement tools, ensuring that sales teams effectively utilize these resources to enhance their efficiency and impact. In addition, this role is likely to help organize stored materials through Box software to enable best practice sharing.
Key Responsibilities:Case Study Program ManagementOwn the end-to-end process for the case study program, including identifying impactful stories, collaborating with internal teams, and content development and distribution.
Partner with sales to collect data, testimonials, and insights to craft compelling case studies.
Maintain an organized and accessible repository of case studies for sales team use.
Content Creation & MMR Resource Center ImprovementAssist in developing high-quality sales enablement materials, including guides, one-pagers, FAQs, etc.
Continuously improve and organize the MMR Resource Center, ensuring sales reps can quickly access relevant and up-to-date content.
Collaborate with the graphics team to ensure brand consistency and effectiveness of sales assets.
Presentation Platform Transition & Tool ManagementSupport the Sr. Manager, Sales Enablement in the transition to a new presentation platform.
Assist with onboarding and training for sales teams on new tools and technologies.
Provide ongoing maintenance, updates, and enhancements to ensure the platform meets the evolving needs of the sales team.
Presentation Template Updates & Graphic Design SupportUpdate and refine sales presentation templates using Photoshop to maintain a consistent, high-quality visual standard.
Modify graphics and layouts to align with branding and sales objectives.
Work with graphics and the Sr. Manager, Sales Enablement to ensure all sales collateral is visually compelling and on-brand.
Sales Tool Training & AdoptionLead training sessions for sales teams on TeamSlide and Box, ensuring adoption and usage of the tools.
Act as a point of contact for troubleshooting and best practices related to TeamSlide and Box.
Assist with developing training materials, including how-to guides, video tutorials, and FAQs, to assist with ongoing education.
Track and analyze tool adoption metrics, gathering feedback to optimize usability and effectiveness.
Qualifications & Skills3+ years of experience in sales enablement, marketing, content development, or a related field.
Strong writing, storytelling, and content development skills.
Experience managing content repositories, sales resources, or knowledge bases.
Proficiency in Adobe Photoshop and experience updating presentation templates or sales collateral.
Familiarity with sales enablement tools, including TeamSlide, Highspot, Seismic, or Showpad.
Excellent project management skills, with the ability to juggle multiple initiatives.
Experience conducting training sessions or developing instructional materials for sales teams.
Ability to collaborate cross-functionally with sales, IT, graphics, and other internal teams.
Strong attention to detail and a passion for improving sales efficiency.
Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (including Parental Leave), Paid Holidays, 401(k), and Short/Long Term Disability.
Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.
Equal employment opportunity, including veterans and individuals with disabilities.
PI264429475
